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Search VS Domain Name: Where Do You Fall?

By James C | Tuesday, 6 October 2015
antb / How do customers or visitors find your website? This might s...

Search VS Domain Name: Where Do You Fall?

By James C | Tuesday, 6 October 2015
antb /

How do customers or visitors find your website?

This might sound like an obvious question, but how often do you think about it? You know how many visitors you get, you know how many visitors convert to customers, you even know how long someone spends on your site. But it's important to consider if your visitors are coming to you directly, or if they are coming to you via search engines.

There are pros and cons for both options - and luckily, we have you covered, whichever you prefer.

Go Direct – With a Domain Name

If you have a short, relevant web address customers can more easily remember and recommend your website. Simpler is better, so for a baker in the city of Sydney then naturally would be preferable over

It's well understood that the fewer steps someone has to take to their goal, the better. If searching for your website is one of those steps, there is a chance it might be one too many for your customer's journey.

Instead of it being one step between typing in the URL and arriving on your page, search requires at least one more step. That also presumes your website is the first link, or that it is immediately obvious to the customer.

Consider, also, your competition.

What results do you see when you search online for your business? Do you see only your website, or do you also see results for your competitors? Perhaps you see the sponsored search results your competitors have paid for. By relying alone on a customer searching for your website, you also risk losing them.

You can mitigate the risk by with an ad to place your website above the organic search results, but relying on this is effective for only as long as you pay for the ads.

Get Found – Boost Your SEO and Online Presence

On the other hand, a targeted and relevant domain name can help you perform better in search. A geographically relevant domain, like .sydney or .london or .tokyo, has obvious advantages when customers are not already familiar with you but are searching for businesses in their city.

To return to the earlier example of the bakery, tells a visitor at a glance all they need to know. Similarly, if you had a business name like Total Care then a web address like might not help someone searching for you by name. Alternatively, would distinguish a veterinary practice quickly from an accountant or real estate agent (both of whom could also get the appropriate and relevant generic domains, such as .accountant and .realtor.)

While Google doesn't give preference to new TLDs, the more relevant your web address is to your business, the more highly it will rank in Google as more people click your link.

You can also get an edge on your competitors with local search ads from Google. Even if you already appear in search results, Local Search Ads can help you target new audiences on Google and Google's advertising network.

Alternatively, our Search Booster tool can submit your site organically to more than 400 search engines internationally, and help you to optimise your site to maximise it for search engine listing.

4 Reasons You Should Consider a Premium DNS Service

By James C | Friday, 25 September 2015

Getting online has never been easier. At Crazy Domains, we offer our valued customers the ability to register the perfect domain name and host it on a professionally built website in just a few quick clicks.

It literally is "Crazy easy for the Crazy busy"!

But we also know there are customers with particular requirements that need a tailored package with premium options. These are often businesses seeking a higher level of security and resilience, or website owners who attract large volumes of website traffic.

This is why Crazy Domains recently launched one of the first Australian-based Premium DNS networks, tailored for the needs of Australian website owners.

What is DNS?

DNS is the function of the internet that makes your domain name resolve and premium DNS hosting is critical in the delivery of fast and secure response times for your web assets.

For those not in the know, when establishing an online presence every website owner must set up DNS hosting to operate the servers which manage traffic to a website, mail or web applications. Whilst a standard DNS setup is more than enough for regular websites, there are many customers who actively seek a premium DNS service for added piece of mind, faster performance and greater protection from the threats your website faces everyday.

The Crazy Domains Premium DNS service provides customers with a superior option for their DNS hosting which will deliver increased security, online performance and protection from Distributed Denial of Service (DDoS) attacks – all covered by a 100% Service Level Agreement.

In addition to this, the newly-upgraded service includes instant connection to business apps including Blogger, Google, Shopify and Weebly, to ensure the online set-up process remains fast and efficient.

This means Australian website owners now have access to a locally managed, premium DNS hosting network to support the performance of their online businesses, email and critical web-based applications.

For you tech-heads out there, the Crazy Domains Premium DNS network is based on an advanced, globally redundant Anycast DNS cloud to protect customers from online threats. Anycast services ensure redundancy in the provision of DNS services to protect against a single point of failure across the network.

What's the advantage?

Premium DNS gives faster resolution times because the query will be answered by the closest server, and it guards against DDoS attacks to ensure that your domain name, mail and web forwarding records remain up in the event of a DDoS threat.

Our premium DNS service offers the very best DNS management, complete with the latest DNS threat mitigations, to ensure our customers are able to forget about the technical risk associated with DNS management and focus on their core business.

Top four reasons to use Crazy Domains’ Premium DNS service:

  • Speed – Our global network with 18 locations around the world means you will have the fastest, most reliable and secure DNS network for Australian websites. Plus, our globally distributed network of nodes creates a margin of safety, reducing the chance of a failure.
  • Security – Guaranteed enhancements to security and online performance covered by a 100% Service Level Agreement. Our Premium DNS provides peace of mind, with IPv6-enabled support helping to ensure the integrity and authenticity of transmitted data.
  • DDoS support – DDoS attacks are on the rise. Our Premium DNS service has the ability to detect and keep them from bringing down a server, offering further improvements to reliability.
  • Business apps support – Access to advanced DNS features to enable instant connection to the latest web apps, including: Blogger, Google Apps, Shopify, Squarespace, Tumblr, Weebly and Yola.

So, if you want to secure a faster and more secure online presence for your business, check it out here.

Weekipedia: More Domains, More Ideas and Updates

By James C | Friday, 18 September 2015

There's stacks of hot domains to tell you about that are open and available for you to register, so let's waste no time with preambles and introductions and instead take a look at what's new in this week's Crazy Domains "Weekipedia".



Making waves this week is a domains for a very specific region, .BZH. The language, culture and people of the Breton community has a home of its own online.

Brittany and the Breton region is distinctly individual, with a rich culture of food, tourism and IT - and the domain gives Bretons worldwide a sense of community online, putting them on the same page as .NYC, .LONDON and .PARIS.



Social drinkers of the internet already have a place to call their own with the existing addresses .BAR and .PUB, but now you can relax with a skinny latte and your own .CAFE domain.

The value of branding your cafe's website with an address like or can't be overstated - think how your cafe's business could benefit with a unique domain.


Bargain hunters of the internet won't have to look hard to find your deals with a .COUPONS web address.

Need a sub-domain for your website's special offers, or run a website dedicated to the best discounts online? Coupons is one of the most searched-for terms online when it comes to customers looking for a bargain. You can save time and money with a .COUPONS domain.


Education isn't about chalk boards and ink pens any more. With .COURSES, students everywhere can easily identify you as a modern educational provider that's not like all the others.

Showcase your courses and opportunities today. .COURSES is your chance to corner the education market.



A new release that's bound to set tails wagging is man's best friend for a website, .DOG. ROFL dogs might not rival LOL cats online, but there's something unmistakably happy about a web address for our canine companions. Or their owners.

From dog shows to funny dog videos and blogs "written" by dogs (there's more of these than you might expect), .DOG will come when you call it and fetch your website the traffic it deserves.



Want to tell the world about your fast service, and do it quickly?

What better, or faster, way to do it than with a new .EXPRESS domain? Nothing says speedy service, fast delivery, quick checkout in as few words as just this one. Show the world your express service options by being quick off the block and grabbing your .EXPRESS address before someone else does.



From field hockey to ice hockey and every variation in between, there are few games quite as versatile as .HOCKEY. What web address could be a better match for your team?

If you're a hockey fan, player, coach or team you can get in the game with a great deal on your .HOCKEY address before someone else does.



Make or sell shiny things? The new .JEWELRY web address is a valuable destination for your jewelry creations. Sell expensive jewels, or bespoke pieces? .JEWELRY has you covered for that, too.

Be part of the worldwide .JEWELRY community with a jewel of a new domain.



Got a website that makes people Laugh Out Loud? The funniest places online end in .LOL

Whether you run a comedy club, perform stand up, write jokes, or host funny cat videos. Anyone who enjoys a laugh can see the funny side with a new .LOL web domain.


Do you have a website for what you really love? Share your passions with your own .LOVE domain today.

Your passion is important and deserves to be seen by the world. Whether you love a person, a sports team, or just have universal compassion, show a little love to the internet with a .LOVE web address.


This is the future of Luxury. .LUXURY is the domain with a mission is to provide a dedicated digital platform for all things luxurious.

Designed to meet the distinct needs of the luxury industry, .LUXURY offers product manufacturers, service providers, retailers and consumers a central place online to engage, transact and celebrate never before available in the luxury market.



The growth of the men’s interests online has brought with it a huge amount of content - but it can be a challenge to find what you are looking for.

The .MEN web address is a space for men worldwide to follow their interests. Aiming to provide a dedicated and focused domain for everything from male grooming to health and fitness, you can show the world you're a real man's man with a new .MEN domain.


Motion pictures now have a blockbuster web address.

.MOVIE is the domain for movie makers and film lovers. No longer do a budding Sophia Coppola or Martin Scorcese need to make do with a .com domain, .MOVIE tells audiences and visitors that your website is the official home of your movie.



Want to show the world you are number one? .ONE is a new generic new domain that is both simple and easy to understand.

Whether you are the first, the best or the one and only, there is a .ONE that is just as unique as you are. Applicable to many topics and industries, .ONE is the number one domain for anyone wanting to show their individuality!



Joining Sydney, Tokyo and NYC with its own domain, .PARIS is the essential address for the city of light.

As the most affordable address in the city of Paris, hundreds of websites and even the Eiffel Tower are already using a .PARIS web address. If you're a proud Parisian, shouldn't you have one, too?



The beautiful game has a beautiful and simple web address for soccer fans around the world.

Avoid the international confusions with the word "football" (even if this sport is the only one that should be truly called football) by branding your website with a kicky new .SOCCER. Get in the game with the name for the sport you love.



Are you a team player? If you have a website for a team you love, there is a .TEAM domain for you.

Teams come in all styles, shapes and sizes, whether you're on the winning team, a customer support team, or the A-Team, you can make it official with a .TEAM, the most collaborative of new web addresses.


Theatres, whether they are movie theatres or more "traditional" theatres, are often the focal points of our communities - places where we can come together in each other's company for a shared experience.

A new .THEATER domain does more than bring people together, it brings together online everyone that is connected to theatres - from the theatres themselves, to actors, directors and fans. Make a show of it with your .THEATER web address.

In other places on the internet this week, Apple's ios9 introduced a content blocker mechanism into its Safari browser, a leading Silicon Valley venture capital firm formally declared we are not in a tech bubble, and Samsung have announced its first Gear virtual reality headset that will be compatible with the S6, S6 Edge, S6 Edge+, and the Note 5.

Join us again for another "Weekipedia" update soon, and if you're looking for more to read, check out the archives!

Is Flash Dead?

By James C | Monday, 31 August 2015
not that Flash

The day has finally come. Google has killed Flash.

At least, if not killed it, then probably mortally wounded it.

What's Going on With Google?

The internet giant has been saying since 2009 "we're betting big on HTML5" but this is one of the biggest gambles we've seen them take on it.

In a public post on the AdWords Google+, they said as of September 1 "Chrome will begin pausing many Flash ads by default to improve performance for users." More information can be found in their June post Bringing Better Performance to Rich Media on Chrome. They said:

Video and interactive media bring consumers rich, engaging experiences on the web - but they can also impact browser speed and battery life. A few months ago, Chrome introduced a setting designed to increase page-load speed and reduce power consumption by pausing certain plugin content, including many Flash ads. As soon as September, this setting will be turned on by default so Chrome users can enjoy faster performance.

Google have been encouraging and nudging developers towards using HTML5 for a while now, with most Flash ads uploaded to AdWords already being automatically converted to HTML5, and giving advertisers the ability to upload HTML5 ads built with Google Web Designer into GDN campaigns. and

Google even have a helpful guide on making the transition from Flash to HTML5.

Mozilla and Facebook speak out

Google aren't the only ones with Flash in their sights. In July, Facebook's head of security Alex Stamos Tweeted "It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day" saying that "one set date" was "the only way to disentangle the dependencies and upgrade the whole ecosystem at once."

Following critical vulnerabilities that would potentially allow attackers to take control of affected systems, Mozilla's head of support for Firefox announced "BIG NEWS!! All versions of Flash are blocked by default in Firefox as of now." The message was shared more than 2,750 times.

Firefox regularly "blocks" vulnerable plugins, but what made this noteworthy was that there was no update available from Adobe at the time. Mozilla have said they will "continue to work with developers to encourage adoption of safer and more stable technologies, such as HTML5 and Javascript," and they looked forward to helping drive that conversation.

Is it just a flash in the pan?

Probably not. Google carry a lot of weight and Chrome is the world's most popular browser. Amazon have said that following "recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash display ad capabilities displayed on web pages" they will also no longer be accepting Flash ads.

What do you say?

Do you heart HTML5, or are you firm on Flash? Let us know on Google+, Facebook or Twitter.

A New Australian Name Could Be Coming Your Way

By James C | Friday, 21 August 2015

Australians have voted overwhelmingly in favour of a new .AU web domain.

Earlier this year, a panel of stakeholders (the "2015 Names Policy Panel") was set up to review if the current policies for Australian websites are still relevant, and if change was something the people actively wanted. The panel invited comment from the public on questions including if .au should be open to "direct registrations", if there should be any policy rules, and what those rules might need to be.

Majority favour of a new option

According to the panel's draft recommendations, 63% of respondents voted in favour of "direct registration" - that is, to be able to register a web address as just .au instead of having to be or However, the panel notes that out of the majority who were in favour of a new option, a further 27% felt there should be conditions: such as customers with an existing name being given priority rights to the matching .au name.

In the article A change in Australia’s web rules would open up the .au space Derek Whitehead, chair of the 2015 Names Panel and adjunct professor at Swinburne University of Technology, commented on why the panel were in favour of the change. He said the main reason was that direct registrations "would create more options" and .au names would be "shorter, more appealing, and more memorable" as well as "making the domain name system simpler and easier to use."

Further to this, Whitehead said the proposed change would give "a wide range of new choices for registrants," since they would still be able to register the existing options like

The proposal has been "influenced by events outside Australia" including New Zealand and the United Kingdom, Whitehead says, who have already adopted direct registrations.

Not everyone is in favour of the change, however, with the panel accepting that it has considered suggestions "that the change would be confusing for users, disrupting the logical hierarchy of names in the Australian DNS."

Want to have your say?

The panel are taking comments and suggestions until September 30th. Jo Lim, Chief Operations and Policy Officer, auDA can be emailed at Alternatively, you can complete the online survey here.

Watch this space - .au could be coming to you soon!

Important Lessons You Can Learn from Google, Alphabet and

By James C | Tuesday, 11 August 2015
Yeamake /

Google is now part of Alphabet

By now, the whole world has heard about Google - and their new place in a larger parent company known as Alphabet. You read the news in places like Mashable, Wired and heaps of other websites written by smart and well-informed people. Many of us have been scratching our heads in confusion and surprise at the unexpected announcement, while trying to find out what this separation of interests from Google's core business means for the new parent company as a whole.

The simple answer is that the obvious things that we know as Google - things like the search engine, and the Android operating system - will technically be a separate company from stuff like Boston Dynamics, and the various crazy projects the tech giant is working on, while still being "owned" by Alphabet. There's good corporate reasons for doing this, that you can read in more in depth on business websites.


What hasn't been making the top headline news is the catchy web address for Alphabet: abc.XYZ.

Google are no strangers to using top-level domains, having pranked the world on April 1st this year with their backwards search engine, that made use of their own .GOOGLE web domain. But this is even clearer. With one stroke of the pen - or click of a mouse - with Alphabet, the company have again put new domain names in the public eye. Want to know if new domains are going to catch on, if there is any relevance to your business or any advantage over the .com? Alphabet have answered all of these questions and more with just three letters and one web domain.

What's the advantage of a not-com domain name? How about the opportunity for a unique and memorable address. Google have been internet pioneers for decades, now Alphabet are showing the world that a unique company deserves a unique web address.

Can't get the .com address for your business? Think outside the box. Rather than make their web address long or complicated, just to get a .com ending, Alphabet found another option with .xyz.

With the likes of .tech and .site also now available for registration, be like Alphabet and get your business ahead of the curve with an .xyz of your own from $1.99USD at You don't even need to give up your old web domain if you're very attached to it -- ask one of our friendly team about how you can redirect your URL.


The story doesn't end there: because the global search superstar is already teaching us lessons about brand protection. Within minutes of the Alphabet news breaking, it was pointed out that the address abc.WTF doesn't go to Alphabet - instead it redirects to Bing, Microsoft's rival search product. While it's not likely to have been a deliberate move by Microsoft, the takeaway lesson remains the same.

If your business has a web address, what's to stop a competitor from registering the equivalent and redirecting to their own site? Taylor Swift made the news earlier this year by doing the smart thing and taking reputation management into her own hands and registering TaylorSwift.PORN and .ADULT.

There's often options and avenues open to you if someone is impersonating or defaming you online - but why take that risk? While the door to getting a clever new domain for trolling or parodying Alphabet is likely to have been firmly closed now (there's rules against trading on someone else's good name), you might not have the weight or profile of the Googles of this world. It's better to be proactive and protect your brand.

What happens next?

Questions about if Alphabet will be paying the appropriate taxes and if Google's "Don't be evil" motto will apply to Alphabet as a whole are being asked, and clear answers will probably be as elusive as they were yesterday when they were asked about Google. But, for most of us, the creation of Alphabet won't affect our lives.

Google search and YouTube and Android will all continue to function for the end user in exactly the same way, development on self-driving cars and Google Fiber will likely advance without needing to be part of the company that is still called "Google", and how Alphabet reports its earnings and profits will make little difference in our day-to-day lives.

Just the same, Google (or Alphabet) has reinforced some important lessons about protecting your brand online, while also telling the world that they see the value in the new generic domain names.

Android Bug Exposes Millions of Phones

By James C | Wednesday, 29 July 2015
Twin Design /

Frightening details have been released of a serious vulnerability on Google's Android OS. All a hacker needs to take over an Android phone is to send you one message - and you don't even need to open it.

Android is currently the most popular mobile operating system in the world, with double the market share of Apple - meaning that hundreds of millions of people with a smartphone running Android 2.2 or newer are at risk.


The dangerous vulnerability allows an attacker to send a media file over a MMS message which targets the device's media playback engine, Stagefright, which is responsible for processing several popular media formats - for things like photos or videos. Attackers can steal data from infected phones, as well as hijacking the microphone and camera.

Scariest of all, mobile security experts Zimperium report that "A fully weaponized successful attack could even delete the message before you see it. You will only see the notification...Unlike spear-phishing, where the victim needs to open a PDF file or a link sent by the attacker, this vulnerability can be triggered while you sleep. Before you wake up, the attacker will remove any signs of the device being compromised and you will continue your day as usual – with a trojaned phone." Hackers would be able to delete the offending message - leaving you unaware that your security had been compromised.

What can you do?

Security software and hardware vendor Sophos report that Google has already prepared patches for the bug, and that Google Nexus users are probably "already safe". Unfortunately, they go on to say "we can't be sure which other device vendors have already patched, unless they choose to say so, because Zimperium is keeping the exploits under wraps" until the Black Hat USA conference on August 5.

Fortunately, one of the first steps to protect your phone is to disable auto-download of MMS messages, found in the SMS settings. This should be done in your phone’s messaging app, and through Google Hangouts. However, this will not stop infection if you click a link through to a malicious file and Android users should consider blocking all messages from unknown senders.

When is your update coming?

Sophos also recommend asking your device vendor whether a patch is available already - and if it isn't, finding out when to expect it. Meanwhile, NPR report that while Google gives its latest version of the Android OS to the manufacturers of smartphones and tablets, it's up to the manufacturers to "tweak it as they please" - meaning they don't all update at the same time. While Silent Circle report their Blackphone was patched "weeks ago" other manufacturers are still to release updates.