Recent Posts

Here’s what the Google SSL update means for you

By Jorisse G | Friday, 13 October 2017
In the address bar of your Chrome browser is the URL of the site you have visited, beginning with https://. This handily designates that t...

Here’s what the Google SSL update means for you

By Jorisse G | Friday, 13 October 2017

In the address bar of your Chrome browser is the URL of the site you have visited, beginning with https://. This handily designates that the website is secure, and is using SSL, or Secure Sockets Layer.

SSL is a standard protocol for security that ensures that links between web servers and browsers are encrypted.

Guaranteeing safe transactions involving credit card numbers, SSL also protects passwords and other personal information on e-commerce websites and beyond. The security offered by it has made it an indispensable tool for the online world in an age when more security breaches are happening.

For this reason, search giant Google has this month upped the stakes on websites when it comes to SSL.

Google updates SSL policy

On 1 October, Google released an SSL update that enforces stricter measures against websites that don't provide SSL security. Starting this month, websites without SSL certification are now conspicuously marked as unsafe when visitors click on them.

Since Google's Chrome browser claims 44.5% of web browser use this could spell disaster for websites without SSL.

Google has been marking websites without SSL for some time using a red X in the browser bar. But this time, the warning has been made more visible, and could lead to visitors feeling unsafe and choosing to visit somewhere else.

The update was made by Google to make sure customer data is protected. Users will also be made more aware of the risks related to sharing information over an unsecured website.

Even though the warning will only appear on Chrome, for now, the sizeable traffic chunk should be enough for websites to start securing their websites. It's unlikely to take long for other browsers to follow Google's lead.

Fortunately, it's not too late to acquire a strong SSL web security solution.

Don't lose customers over SSL

To make sure that your website is SSL-aligned, check how your web address looks in the Chrome browser bar. If it begins with HTTPS with a green “Secure” label, then you should be up to date. Websites without SSL will now be marked with a “Not Secure” designation in the browser bar.

The update will be implemented on all HTTP websites, regardless if they have passwords, credit card data, or form fields or not.

To avoid getting your users diverted to competitors due to an unsecure website, invest in an SSL certification. A variety of SSL solutions offered online meet the requirements needed for a “Secure” label. The prices and features vary from each provider, and there are different packages for everyone, from small businesses to e-commerce sites and bigger websites.

Once you've purchased the SSL solution that fits your needs, make sure that your website is updated and the feature is properly installed.

Find the best SSL solution for your website online. Start today and avoid getting pinged by Google. Remember that site visitors can be fickle and easily put off. Don't let them visit your site and see a visible security warning, or they might not stick around. Get protected.



Announcing: Do It For You!

By Jorisse G | Friday, 6 October 2017

Websites are basically virtual business cards, through which customers find information about your business and what it can do for them. Online is where many opportunities for businesses both big and small lie. This is why every business needs a website.

Are you looking to launch your website but lack the technical knowledge to do it yourself? Do the time and money needed make it hard for you to decide how you can afford a good website?

Then sit back and relax, because Do It For You is here!

Why you need a website

Most people these days go online to get local information, they use smartphones and computers to make decisions on what to buy and where. Businesses without a website can't take advantage of this opportunity.

Having a website also gives your business legitimacy. You have the opportunity to show your customers how reliable and credible you are and why your offers will be of value to them.

Websites have much potential when it comes to marketing, helping you build an online presence that will draw more people to your business. Through your website, you can gather information for lead generation and build your contact list of potential customers. More importantly, if your already have a physical store, people will likely wonder what your reason is for not being online.

The small businesses struggle

At Crazy Domains, getting you online is our thing.

In the online world, your website is your number one business card, the key to getting more customers and building a reputation that can be seen in just a few clicks.

A study by Clutch revealed that 25% of small businesses didn't have a website because of lack of technical skills, while 22% say they have a lack of resources to invest in a site.

The same survey outlined the key benefits of having a website, including upgrading marketing opportunities from a local audience to a global one. Furthermore, a website is more cost effective than brick and mortar as more customers turn to the convenience of online shopping.

If you are a small business struggling with the same issues, then the time has come for you to lay your concerns to rest.

The game changer: Do It For You

Do It For You makes things simple and takes the stress out of building your website. The solution helps you do your thing, while your website is created in quick time.

Book your appointment with our team, get on the phone, and have your business website created in 20 minutes. The affordable solution gives you a web address, email, hosting and design and build in one go.

Remember that your customers can't find you if you're not online. Learn more about Do It For You and how it can help you get started here.

Book your appointment now! Our friendly web specialists are waiting to Do It For You.



How to build a business website for success

By Nicolo Nasol | Friday, 29 September 2017

What does online success rely on? For one, an effectively managed social media such as Facebook can drive massive amounts of traffic to your business website. Social media helps your online presence a good deal.

Website traffic is essential to your business. However, that's not the end goal. What is? It's the sales conversion! Many business websites get lots of traffic, but fail to get conversions.

Your online presence hardly matters if you won't be able to convert the traffic you're getting into successful transactions. All your nerve-wracking effort at posting catchy updates and wonderful photos will be fruitless if these lead your customers to a website that turns them off.

This not only ruins the opportunity, but also your website's reputation. Why would a customer return to a website that gave them an unsavory experience?

How you run your website matters. This is where you crucially need to hold and impress your audience. It's where you're supposed to give it your best and to go for gold.

You don't want to waste a potential sale all because your website looks bad. Now that competition between businesses is tighter than ever, you must make your website stand out online.

Here are a few ways on how you can start building your business website for success.

Simplify your website.

If your website looks cramped, with too many links, customers won't stay for long and will instead immediately close the tab and move on.

Think of your website as a physical store. Fill it with whatever pleases your customer, but be careful enough not to overcrowd it. Even though you should focus on keeping customers clicking once they arrive at your website, be aware that your end goal is to get a transaction.

Keep your website's flow smooth and simple. It's essential that customers get used to your website quickly so they can enjoy browsing with ease. Easy browsing makes for successful transactions.

Humanise your website.

Your business – and with it your website – must have something like a personality, so that your customers can easily connect with you on a personal level. Be clear about the values and ideals your business stands for.

Show yourself or your team on your website. Use real photos. Don't make your customers feel you are strangers with each other. Rapport must be built as early as possible. A friendly brand is always a customer favourite.

Then, make it easy for them to reach you, through online chat support or a number they can call any time. Hook your customers by making a friendly atmosphere within your website.

Update your website content often.

Never give your customers the impression that yours is some abandoned website. Show that your website is active and look for ways to give them better services. Post new quality content at least once a week or make announcements. But don't post for the sake of posting. Make sure it's relevant to your website.

Value web hosting.

Get your website a faster loading speed. Most of your audience expects your website to load in less than 5 seconds. So seek a good web host. Remember that a slow website, no matter how good it looks, is a big turn off for customers. Let them feel that you always value their time and patience. You won't want to lost that interested costumer just because your website didn't load in time.

Keep your website trustworthy.

Don't ever forget proofreading. Typos and grammatical errors give a bad first impression and encourage doubts about your business.

Around 70% of online shoppers cancel their transactions because they do not trust the website. As far as possible, do everything to make your website credible, professional, and worth the time your customers spend browsing.

Lastly, do not hesitate to seek for professional help. Web experts help can you a great deal, and they have some tools to tweak your website in great ways. They can guide you through the process, and you can even learn a lot from them.



Get found and make money the quick and easy way with SEO

By Jorisse G | Friday, 22 September 2017

Search engine optimisation or SEO is a necessary element in any business, no matter how big or small. Basically, SEO directs traffic to a website, which means more opportunities for conversions.

Once you get SEO right, you see favourable results that will lead to the growth of your business. Below are the things your SEO plan should be doing.

Generate qualified leads

The marketing process is ruled more than ever by consumers through search engines. They have the freedom to search for the things they want, and it is through SEO that you can make sure your business is seen by the relevant audience.

You need a targeted SEO strategy that includes a lot of keyword research to figure out which phrases and words work best for your business. Long-tail keywords are an ideal focus point, as opposed to broad terms. This is how you'll get more chances of acquiring qualified leads.

Convert traffic

Once you have qualified traffic on your site, the next thing you'll need to do is to make sure they convert. Are your visitors making purchases? Are they filling out contact forms or signing up for your newsletters? While an increase in traffic is great, what you'll ultimately want is to generate revenue by getting visitors to take the actions you want.

Cost-effective strategy

It's important to analyse your return on investment on all marketing tactics. No matter how much you get out of your SEO, you need to make sure that the revenue outweighs what you spend. If your strategy is ineffective in getting sales and leads, then it's time to look for another way.

Increase sales

SEO has the potential to give you qualified leads as well as traffic that will convert, all while being cost-effective. SEO helps you build and maintain a strong presence for your online business, but it could take a while to get the results you want. However, you have the potential to increase your sales and grow your business.

The key is to find the plan that fits what you need. Luckily, you can enjoy a solution that helps make SEO easier so you can focus on running your business.

It's all in the name: Simple SEO

Simple SEO is an easy-to-use, all-in-one tool that lets you increase traffic to your website and improve your online visibility. The tool helps you get better rankings in Google. What's more, you won't need to pay for the skills of expensive experts as the solution lets you start without needing any SEO knowledge.

A comprehensive plan is provided for you to easily understand the factors that affect your ranking. You can then optimise your site for search engines by targeting keywords with the best potential for engagement.

Easy setup, qualified leads, traffic conversion, and sales increase will be within your reach in one cost-effective solution. Different plans are available to suit any business.

Get started here.



Top threats to your business

By Jorisse G | Friday, 1 September 2017

Some things are a threat to your business. Some things are not. What's definitely not a threat is a planet four times the size of the Earth coming to destroy us all.

Another day, another crazy conspiracy theory that the world is going to end. This time, it's not Mayan. It's apparently an ancient Sumerian prophecy about the fictional planet Nibiru. However, your website – and your business – could be threatened by other forces.

Luckily, some things are still under your control, especially when you have the help of a Crazy online solutions provider.

Things that could threaten your business:

Data loss

Rather than worry about losing your business to planetary destruction, worry about data loss. Losing any type of data can adversely affect your operations. Even when there is no financial risk attached to the data you lost, there can still be significant negative effects.

This is especially true if the data happens to be unrecoverable. Consider this: 60% of small and medium businesses that experience data loss are projected to shut down within the next 6 months.

As it happens, there is a way that you can protect all your files, photos and more. With Cloud Backup, you get unlimited backup for your PCs, Macs and other devices, all in one account.

Security breaches

Any breach in security can be distressing, especially when you have to constantly worry about it happening again. To prevent this, make sure that you have proper security measures in place.

With Website Protection and Scanner, you can rest easy knowing that your site is well protected against malicious hackers and other threats.

Unusable (badly designed) websites

Web design is a crucial aspect for any business. Not just the look of the site, but all of the functionalities as well. This is why you need to make sure that your website has a simple, professional look. Look into the web design of your site, or you can opt to create your own look and feel by going for an easy Web Builder that lets you create exactly what you want to see.

Not being found online

Getting a website that's modern and professional is half the work. Other stuff you need to put focus on include being found online. This is why it's important for you to make sure that your website has the exposure that you need. Take the first step by making sure to incorporate SEO so that your website can be found by the right audience.

What is not a threat to your business:

Nibiru/Planet X

The chances of your business getting annihilated by an alien planet along with humanity and everything else may be a long stretch yet.

And while NASA has confirmed the presence of a planet in deep space, named Planet X, it's best to worry about things you can control. Extinction-level events tend to be unstoppable anyway. If it helps, scientists have already debunked the idea that a planet or any object of similar size will collide with or pass by the Earth and destroy us all.

Time to go back to the real world, then.



Dos and Don'ts of starting a home business

By Nicolo Nasol | Friday, 25 August 2017

Because of the grand leaps the Internet has done in recent years, running a homebased business has now become as viable as having an office-based job. Today is the best time to start a homebased business.

Working from home gives you many great advantages. First off, you can finally say goodbye to that dreadful rush-hour traffic you experience at a beginning and end of your workday. Also, there's nothing that can compare with the comfort you feel when you're home.

Many have chosen to start working homebased and running their own businesses because of its many advantages. But some have failed in their endeavours because they have not prepared themselves enough.

What follows here will be the Dos and Don'ts when running a business at home.

The DOs

DO
ESTABLISH A SPECIFIC WORKPLACE AT HOME.

Install yourself where you can do solid hours of work. It can be in your bedroom or kitchen — anywhere as long you have everything you need in order to work.

DO
DESIGN YOUR HOME OFFICE.

That is one of the great things about having a homebased job: you have the freedom to design your own workplace. Make it as comfortable as much as you like. It helps to set a distinction between work and home.

DO
SET YOUR "OFFICE" HOURS.

Though you no longer work at an office, it does not mean you can work without a schedule. You must still have regular working days in order for your business to work. Being time flexible and able to choose your own peak hours is among the advantages of working at home. Doing this also balances your work and home errands.

DO
ESTABLISH YOURSELF ONLINE BY MAKING A WEBSITE.

You need to market yourself and your business so that your target audience reaches you. Boost your social media as well. This can be a challenge, but the payoff is huge. Also, research the ways on how to brand yourself effectively online.

The DON'Ts

DON'T
FORGET TO MAKE PLANS.

A homebased business is still as serious as an office-based job. Having a plan keeps you focused and on track with your goals. You may also check on your taxes and insurance as you may need coincide them with your new business. You are still not exempt from legal obligations.

DON'T
DO IT ALONE.

Even though you're now working for yourself at home, it won't be to your advantage running a business on your own. Don't hesitate to ask for help and make partnerships.

DON'T
SPEND MORE THAN WHAT YOU MAKE.

Keep track of what you're earning and spending, and don't mix your home expenses with your business expenses. Without financial stability, any business won't stand from the ground, let alone survive in the long run. Set your financial goals as early as possible.

DON'T
OVERBOOK ON YOUR TASKS.

Though it's good to have many bookings and work, it won't do any good if you won't be able to cater them effectively. It's tempting because more work means more profit; however, too much work can burn you out and affect your work negatively, causing bad reviews from your customers. So keep your bookings under a manageable level.



When do most people decide to purchase a domain name?

By Jorisse G | Friday, 18 August 2017

Business owners come up with a name for their domain using a variety of reasons that may be unique to them. The timeline for choosing also varies. But how much does it matter when businesses decide to buy their domains? Here we’ll explore more.

Time to decide

There are several general requirements for a domain name to succeed. It must be short and easy to type, with the right keywords, avoiding numbers and hyphens. Local targeting is recommended, such as incorporating a country code extension like .AU to let customers know where the business operates. The name also has to be fairly memorable, with the appropriate domain extension to go with it.

These suggested practices are easy enough to follow, but can be made more complex if the chosen name has already been registered. A lot of extensions are available as an alternative option, or the business can just start all over again and find another name.

Most people tend to decide on their latest domain name as soon as they have the idea to set up their website, whether for online business or for personal use.

Level of satisfaction

A national survey previously conducted by Wakefield Research had shown that about half of small business owners ended up not completely satisfied with their domain name. More than half would opt to change their existing domain name, if given the opportunity.

Several contributing factors could lead to this mindset. The study also showed that most small business owners lacked the knowledge to make informed decisions on purchasing domain names.

Consequences of domain naming

Domain names are the equivalent of business cards in the online world. Having the right name can lead to more opportunities for the business. This is why careful consideration must be done.

Naming too early in the idea stage can lead to some terrible domain names. Unfortunately, these get preserved on business cards for years.
Registering too early pushes Australian customers who cannot register a .AU without an ABN to select a lesser known TLD. As a result, they miss the chance to build a solid online presence.

Opportunities for localised reach and confidence in their brand will not be readily established.

Key takeaway points

Research is the key. The best time to register a domain name is after significant research has been conducted. Businesses need to know the terms people are likely to look into in their particular industry.

Business owners need to know as much as they can about their target audience and conduct several brainstorming sessions before making a final decision. This way, all angles would be considered and the value of the chosen domain name is clear.

Domain names, like everything else that relates to business, need research and proper decision-making. While many domain name providers offer affordable registration, the value of the domain should not be taken lightly. It is the first thing that customers will know and keep in mind about the business, so careful study and decision-making are necessary.



5 great things you can do with WordPress

By Nicolo Nasol | Friday, 11 August 2017

Powering over 700 million websites worldwide, WordPress stands as the top blogging software today. (That is 27% of the world's total websites.) Since its rise in 2003, WordPress made site building easier for everyone. In just a few steps, one can launch a working website. Even without coding skills, one can still customize engaging websites.

Such is the revolutionary approach of WordPress. What started as a blogging platform has now grown into a powerful web content management system (CMS). Not only does WordPress lets you create blogs, it also lets you create a fully functional website.

WordPress is open source — meaning you can use it for free! Great, right? But the even better thing is that there are currently over 2,600 themes and 31,000 plugins available for free! (Take the YOAST plugin for example, which is a great help to generate SEO traffic.)

Now you can almost do anything. Here are 5 of the many great things you can do with WordPress that will fit your specific field.

1

Blog or Personal Site

WordPress started as a blogging tool in 2013 and has come a long way from that. With all its features and tools polished and matured throughout the years, WordPress definitely stands as the best choice for those who want to start a blog or run a personal website. Simply the most reliable because it's proven and time tested.

2

Portfolio

WordPress offers a great space for online portfolios. For photographers, writers, artists, graphic and web designers and developers, etc. WordPress is rich when it comes to themes and plugins — mostly free of charge!

You can upload add albums or whole galleries of your work. This also serves a great starting point for entrepreneurs to experience running their own site.

3

Organisations and Clubs

Nowadays, a group should have a blog or a website. Having an online identity is necessary. Most people go online now—especially on Facebook — and so are looking forward the announcements, updates, and news to be posted online. Also, WordPress is a great for holding online forums (with its plugin bbPress and other social features).

4

Schools and Companies

Around the world, WordPress powers hundred thousands of institutions. Because of its powerful content management system, it makes the website easy to manage no matter how large it is.

5

Businesses, E-commerce, Shops, and Start-Ups

The easiest way to build a professional and engaging website is through WordPress. From big names in business to budding start-ups, WordPress has been a go-to platform. WordPress offers many tools for business websites that let you accept payments, transact deals, do inventory, advertise, effectively manage your business, etc.

Crazy Good News for PH!

Filipinos get a huge 50% off on .COM and .PH for every WordPress hosting purchase this coming Aug 15-17, 2017. This is for the first 200 customers only. And lot more comes your way this August!



Flash finally scheduled to die in 2020

By Jorisse G | Friday, 4 August 2017

Last year, we've explored the various reasons why Flash may be nearing its sunset. We've also written previously that Google may have put an end to to the popular plugin. Now, the time has finally come for the software to end its reign.

Adobe announced in an open letter that it will end the development of Adobe Flash Player by 2020. The software company will stop updating and distributing the freeware, encouraging content creators to move to new open formats.

Until then, Adobe will continue providing security updates for Flash, which will still be compatible with the majority of browsers.

Flash: An ageing standard

Most of the major web browsers have already ended their support, including Firefox, Safari and Chrome. Microsoft has announced the same. The preference leans toward HTML5, which improves browser performance, increases security and extends battery life.

In its letter, Adobe pointed out that its own tools, Animate CC and Premiere Pro CC, have also incorporated HTML5. The company explained at length how the decision was finalised:

But as open standards like HTML5, WebGL and WebAssembly have matured over the past several years, most now provide many of the capabilities and functionalities that plugins pioneered and have become a viable alternative for content on the web.
Over time, we've seen helper apps evolve to become plugins, and more recently, have seen many of these plugin capabilities get incorporated into open web standards. Today, most browser vendors are integrating capabilities once provided by plugins directly into browsers and deprecating plugins.

Microsoft Edge will ask for permission to run the plugin for most sites on a first visit throughout the rest of 2017 and into 2018. User preferences are saved for following visits. By the mid-to-late 2018, Flash will be disabled by default, and by 2020, the ability to run Adobe Flash will be removed from Microsoft Edge and Internet Explorer.

Possible threats

During its heyday, Flash took the online world by storm. However, Flash content has been a liability in the past, with attackers introducing malware through unsanctioned back doors. As a result, the number of attacks on both Android devices and PCs has been high.

Steve Jobs made the then-shocking announcement on April 2010 that Apple would not support Flash on the iPhone and iPad series. Two major points stand out why Flash is being discontinued. First, newer and better formats for video existed, the second is that Flash has issues with security and performance.

Soon enough, more developers followed. It was a bold move for the company at the time given that the software was crucial to many browser-based games and sites, such as YouTube.

Flash Player has received criticisms for its tendency to accommodate malware despite the changes made by Adobe. HTML5 video player has been adopted more and more as people gave their system security more priority.

In Adobe's public statement, the company disclosed that it will work closely with Apple, Facebook, Microsoft, Mozilla and Google to end the distribution of Adobe Flash appropriately. Measures will be taken to ensure a seamless move to other standards.



Dos and Don'ts of Email Marketing

By Nicolo Nasol | Friday, 28 July 2017

Email marketing has been proven time and again to be an effective method for communicating with your customers, including sending updates on your new releases and promotions, and even asking them for their opinions that can help you improve your business.

According to a benchmark report from MarketingSherpa, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

Why use email marketing, you ask? To begin with, an email is a more personal approach when it comes to connecting with your customers. An important thing is that it expresses how much you value your customers. An email delivers your message far more effectively than social media.

While email marketing is effective, you must consider the Dos and Don’ts. And here are the top reasons for each:

The DOs of Email Marketing

DO
conduct A/B testing.

You need to pay attention to the data from your previous campaigns so that you can find ways to get better results. Test the subject lines,image placements, colours, and designs; gather the data; and take note what areas you can improve.

DO
strategise your email campaign.

Failing to plan is just planning to fail. To save time recovering from errors that could have been avoided in the first place, deliberate, discuss, and construct a plan with your team. Remember that your e-mail represents your business — your brand.

Sending one email at a time consumes a great amount of time and energy. It's a good thing technology has solved this problem, such as Email Marketing from Crazy Domains. An email automation product makes efficient use of your time.

The point of email marketing is to personalise your approach, but if you send mass emails to a non-segmented audience, then it defeats the whole purpose. Your customers have a variety of wants, needs and desires. Make sure that you are sending relevant emails to your customers: the key is to send the right message to the right person at the right time.

The DON’Ts of Email Marketing

DON'T
be generic and boring!

Using a weak subject line with your email marketing loses your brand value—and with it transactions. First impressions are critical when it comes to this. Since customers receive a lot of email every day, they don’t want to waste time opening something that don’t sound interesting or relevant to them. Write simple, concise, yet catchy subject lines.

DON'T
break spam laws.

(CAN-SPAM Act outlines several restrictions that apply to e-mail marketing. Recipients have the right not to receive unwanted emails from companies.) Sending spam is simply illegal, and hence unprofessional. Needless to say that this will negatively affect your email campaigns.

DON'T
forget to be mobile friendly, or else you will miss a huge audience.

Stats reveal that a third of all emails received were read on mobile devices 50% of the time.

If your emails aren’t designed to fit into the smaller screens of the mobile phones, then your email simply won’t work. Go with a responsive design (this can increase email clicks by 130%).

DON'T
buy lists!

Though this may quickly expand the reach of your email campaign, you won’t definitely get what you paid for. Aside from negatively affecting your campaign as well, lists aren’t even reliable for your business.

A wide reach is essential for marketing, but you should never neglect quality. E-mail marketing works best when you are able to send a relevant message to people who need that certain information.