Looking to scale your business?
If you meet the criteria set on the auDA policy, then go ahead and secure a .AU domain.
A .AU domain is a country code top-level domain (ccTLD) specific to Australia — like how .ID is for Indonesia, .SG for Singapore, etc.
While top-level domains like .COM or .NET are globally-recognised, a .AU extension helps you attract local markets.
Sound good? Now let’s take a closer look at the benefits you get with a .AU domain.
4 Awesome Benefits of a .AU Domain
1. Establish customer trust
Did you know that 7 out of 10 Australians prefer doing business with Australian companies?
Let everyone know you operate in Australia with a .AU extension.
A .AU domain is especially helpful for smaller businesses looking to establish a local presence.
It gives the impression that you are conveniently within reach. At the same time, you get to build recognition and trust within the Australian market.
2. Register the domain name you want
.COM domains are constantly in high demand, making it difficult to secure your domain of choice.
A .AU domain avoids this problem. There are currently around three million .AU domains registered. It may sound like a lot, but that's less than 1% of all registered domain names— giving you a better chance of registering the domain you want.
3. Win over local search
Get ahead of the competition by winning over local search.
ccTLDs , like .AU, are prioritised by Google. It sends signals that the website and its content targets a country or region —thus improving your search engine rankings.
For example, business.com and business.com.au are equal in terms of ranking factors. It’s still likely for business.com.au to perform better in an Australian user’s SERP (Search Engine Results Page).
4. Create a unique domain name
It’s getting more and more challenging to stand out online. So give people a reason to choose — and remember — your business with a .AU domain.
So if you’re running a web design agency in Australia, there’s no need to register as webdesignaustralia.com. Instead, you can go for a shorter and more memorable domain like webdesign.com.au.
The URL is notably shorter and helps users remember it quickly.
“But I’m Going Global!”
Want to expand overseas? Naturally, you’ll earn more traffic with a top-level domain like .COM or .ORG.
But where possible, secure a .COM.AU and a .COM extension. This way, you cater to local and international customers. Make sure you reserve both extensions early to beat your competitors and protect your brand.