Why .STORE is the perfect domain extension for your ecommerce business

By Alisha from Radix |
Why .STORE is the perfect domain extension for your ecommerce business


Ecommerce business is (undoubtedly) on a boom! The more new businesses that come, the more they are spoilt for choice when it comes to finding the domain name that best highlights their business.

With over a thousand new domain extensions to choose from, domain names using .store are resonating the most with both SMBs and ecommerce giants such as Amazon (www.kindle.store).

To better understand this, the article will highlight the following points:

  • The importance of a domain name in branding your online store
  • .store – the perfect choice for businesses that are selling online
  • Tips to keep in mind when picking a domain name for your business
  • Tips to come up with a great .store domain name

Let’s dive in!

The importance of a domain name in branding your online store

New ecommerce businesses with exceptional domain names are sprouting up almost every day. This makes it crucial for you to stand out from the competition and get a domain name that breaks stereotypes and helps your business.

Did you know that picking the right domain name is the first step to setting up an online store? (Your website design and promotional plan come much later).

The reason your domain name trumps everything else is that it’s the first touchpoint of your business with your potential customers. They’ll form an opinion just by being exposed to your domain name.

Top marketing experts are of the opinion that a domain name can be one of the most valuable assets a brand can own — one that can take the business to new heights. And they’re not wrong. A long, clunky, hyphenated, or complicated domain name is hardly memorable. Worse, it could come across as spammy!

.store – the perfect choice of domain extension for businesses that are selling online

Why .STORE is the perfect domain extension for your ecommerce business
As a word that has been long linked with the act of purchasing or the place where you go to make a purchase, .store distinctly communicates what your business does. This makes it the perfect choice of domain extension for businesses that are selling online.

It’s easily understandable, and it allows you to have a domain name that is short, slick, creative, and memorable — a perfect blend of quirkiness with functionality. www.husk.store is a great example of a business that sells dry fruits and nuts online.

Tips to keep in mind when picking a domain name for your business

Here are five tips to be cognizant of when finding the perfect domain name for your ecommerce business.

1. Make sure it’s searchable


Why .STORE is the perfect domain extension for your ecommerce business
SEO will take up a major chunk of your time. So, when finding a domain name for your business, keep the SEO factor in mind.

A contextual and keyword-rich domain name can help double up as intuitive search keywords that can benefit search queries. A domain name that is clean and optimised for search on the Internet is future-proof.

Consider the following example:

One of the top airlines, Emirates has two domain names. The organisation uses www.emirates.com for their commercial website and use www.emirates.store for their merchandise website.

When you conduct a Google search for “Emirates Merchandise”, guess which website shows up as the first organic result?

Why .STORE is the perfect domain extension for your ecommerce business

2. Keep your domain name short and simple


In the words of Leonardo Da Vinci, “Simplicity is the ultimate sophistication.”

A good domain name is short and simple. That’s what makes it memorable. Anything more than 18-20 characters or three words is too much for a domain name. Choose a web address that’s easy to type and decreases the chances of being misspelt.

For example, a one-word, snappy domain name such as www.twirl.store is so much more efficient and striking than www.everydaysustainableliving.com.

3. Make it voice search-friendly


Why .STORE is the perfect domain extension for your ecommerce business
Unless you’re living under a rock, you’re aware of voice search turning the tide in the way search is conducted.

With Alexa, Siri, other virtual search assistants taking over the search for humans, having a domain name that’s easily understood is imperative.

Here’s how you can test if your domain name is voice-search friendly or not:

Say it out loud on the phone and ask the person on the other end to log onto your website. Are they able to understand it clearly or do they ask for spellings or other details?

For instance, www.slide.store is beyond a doubt voice search-friendly.

4. Make it brandable


Any domain name that’s free of any grammatical and lingual errors is a great domain name.

Avoid using hyphens, numbers, abbreviations, misspelling, in your domain name. That will confuse people and fail the voice search test. Worst-case scenario, it may direct people to your competitor’s website. That beats the purpose of keeping it short and simple.

A brandable domain name is one that’s easy to have a handle on. For example, www.giveawaygoodies-4-free.com is messy when compared to www.giveawaystuff.store.

5. Ensure your domain name is legally protected


Why .STORE is the perfect domain extension for your ecommerce business
Part of your domain name research must include looking for any trademark or copyright issues with the name you’ve decided to pursue.

Pick a name that not only is valuable to your brand but is also free from any possible legal hassles. Check the local and international trademark and copyright directory to be thorough.

Tips to come up with a great .store domain name

There are multiple ways you can come up with a quirky domain name for your business. Here are a few ideas to get you started:

Why .STORE is the perfect domain extension for your ecommerce business

Conclusion

With all the points mentioned above, a .store domain name for an ecommerce website is downright one of the smartest choices.


Alisha Shibli is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.

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